Good Day people. As you may not know, D.U has been doing hip hop music ever since 1992. We have mastered the art of making music by far. What we do for hip hop should be considered legendary because no hip hop group of this magnitude still does music together and are real friends. But enough with the mushy stuff.
For years, my team lacked the execution of promoting our own music. We have made numerous attempts to package Cd's and tapes(yes, I said tapes..lol) to send off to radio stations and record companies. Before the Internet became popular, mailing packages was our only outlet to the music industry.
Our problem was simple. We create a record. We liked the record. We mix the record. We send the record out for a couple months to see if any feedback is given. We get feedback. Some feedback is positive while some was negative. We wait a couple more months for something to happen. Nothing happens. So we give up on the record and mix a new record to do the exact same steps over again.
Now what's wrong with that game plan you ask??
Many things are wrong with this plan. For one, we never actually sat down and discussed as a unit on how we will market and promote our music. Two, we never actually came to an agreement on who will be the artist we focus on first to secure a deal for the future. And lastly, we never wanted to spend any money to do anything that didn't involve studio, smoking weed or clothes. smh
Now this brings us to the present and the meaning behind the logos above us. We have grown up. We have collectively decided to promote one record for one year and see where it takes us. We chose NOT to promote the record locally because we are NOT a local group. Promoting our music locally is basically saying that we are content with making music for our peers and ex-high school classmates. Promoting a record locally can destroy your chances of taking things to the next level because if the record is a hit, it will only be a hit for a month or two in the city where you live. This can be devastating to you promotional plans forward. Why? It all depends on the individual. Having a hit record in your city and ONLY in your city would give some individuals enough confidence to NOT promote that song any further. The attention that this individual will receive could be just enough to halt all promotional opportunities in other cities.
There are other individuals, like myself who think differently.
The Internet has been our BFF for the past 4 1/2 months. From Twitter to Google, my team has come up with a marketing strategy to promote one record around the world, one hour every day until Aug. 2014. That gives us exactly one year to promote one song. Some would say that plan is stupid and the song could die within a couple of months. How? 100 people who know that a song exists is not the same as 200,000 people knowing that song exists. The song is a new song every day to someone. It's our job to get it out there. Now this does not interfere with our regular 9 to 5 jobs. It's the same as taking a break to smoke some weed or do a crossword puzzle. Put in enough time to reach out to someone and change their life forever.
With that being said, I would like to think the Blog writers,Radio stations & Dj's all over the world for rocking with us. We are humbled that you find our product beneficial to your movement. #Union
